In this section, we will explore how game development narrative can be used to acquire a new office. We will discuss some of the key principles that are involved in creating an engaging and immersive story and show you how these concepts can be applied to office acquisition. We will also provide examples of how game development narrative has been successfully used in office acquisition and give you some tips on how to use it to sell your company on a new space.
First, let’s start by defining what we mean by “game development narrative.” This is simply the story that you tell about your game or product in order to persuade people to play or buy it. It could be anything from a high-level overview of the game’s plot and themes to specific details about its gameplay mechanics and features.
Now, how can this concept be applied to office acquisition? The answer lies in the way that we communicate the benefits of moving to a new space. By crafting a compelling narrative around these benefits, you can help to convince your team members and stakeholders that the move is the right decision for the company.
To start, let’s take a look at some examples of how game development narrative has been used successfully in office acquisition. One case study that comes to mind is the story that Airbnb told when they moved from their original office space to a new location in San Francisco. In a blog post announcing the move, Airbnb CEO Brian Chesky wrote:
“We’ve outgrown our home on Pier 39, and it’s time for us to move to a place where we can continue to grow and innovate. We believe that great things come from a sense of purpose, and we want our new office space to be a reflection of that.”
By framing the move as a natural and necessary step in Airbnb’s growth, Chesky was able to create a narrative that resonated with his team and stakeholders. He also emphasized the importance of creating a space that would inspire innovation and creativity – a key factor in any successful game development project.
Another example comes from Zappos, an online shoe and clothing retailer based in Las Vegas. When they moved to their new headquarters in 2013, they created a video tour of the space that was filled with references to classic video games. The video, which has since been viewed millions of times on YouTube, featured employees dressed up as characters from Super Mario, Sonic the Hedgehog, and other popular games.
By incorporating game development narrative into their office acquisition process, Zappos was able to create a sense of excitement and enthusiasm among their team members. The video tour not only showcased the unique features of their new space, but it also tapped into the cultural appeal of video games – an area where Zappos has always excelled.
So how can you use game development narrative to sell your company on a new office? Here are a few tips:
- Start by identifying the key benefits of the new office space. What makes it different from your current location? Is it bigger, more conveniently located, or does it offer unique amenities that your team members will love? Once you have identified these benefits, think about how you can weave them into a compelling narrative that will resonate with your audience.
- Emphasize the importance of creating a space that inspires innovation and creativity. Just like in game development, where the right environment can spark new ideas and solutions, a well-designed office space can do the same for your team members. By highlighting the ways in which your new office will foster creativity and collaboration, you can create a powerful argument for why the move is the right decision.
- Use real-life examples to illustrate the points. For example, you could describe how the open floor plan of the new office space allows for more collaboration between teams, or how the natural light in the space boosts productivity and creativity.